UX/UI Designer for the TED-Ed platform
UX/UI, IxD, Identity / Branding, Animation
Reinventing digital learning
TED sought to reconnect educators and students with the joy of learning through storytelling, helping teachers use TED’s storytelling as a teaching tool while empowering students to craft their own stories. We partnered with TED to launch their award-winning platform in 2013 and have since been their sole agency, enhancing it with features like TED-Ed Clubs, which help students develop talks for the TED stage, and TED-Ed Circles. The platform enables teachers to create customized lessons with TED-Ed or YouTube videos, add comprehension checks, share lessons, and track student progress.
7M+ questions answered, 145K+ lessons created, 1000+ TED-Ed Clubs.
8 Webbys, TIME Magazine site of the year, millions of users.
After six years with the same design, I was excited to reimagine TED-Ed’s homepage with a fresh, bold vision
Concepting
The TED-Ed homepage, with its large visual carousel, was iconic but not engaging. I proposed enhancing it to better showcase content for specific audiences. One idea improved the carousel, making each card more robust by featuring multiple core offerings instead of a single video. Ultimately, the TED-Ed team chose the minimal option (B) that allows no browsing before entering.
Animation Guide
The homepage required a fun element. I proposed adding an animation to draw attention to the copy and CTAs, rotating monthly. I created guidelines for the animators outlining opportunities and constraints, including a live prototype to illustrate breakpoint interactions.
