Mattel

Transforming a Heritage Brand with Purpose

As new technology changes how we connect, learn, work, and play, Mattel asked us to redefine its role in a digital world. After 70 years, the brand needed to find its direction again.

 

Participant Media

Supporting Difficult Conversations About Race

Develop a toolkit to encourage discussions and bring about lasting change regarding race in America, inspired by Steve James' docuseries, America to Me.

 

Sara Blakely

Redefining a Foundation’s Vision

Sara Blakely, the founder of Spanx, asked us to clarify her Foundation’s vision, define her unique ability to make a positive impact, and explore ways to enhance feminine energy globally.

 

Apolis

Leading with Purpose to Leapfrog Competition in Tech

As the tech industry changes, the El Segundo company needed to plan its future. After nearly 20 years in business and doing well, they asked us to help unify leadership and staff around a common purpose, promise, and values.

 

The Rockefeller Foundation

Influencing a global network to effect change

Utilize digital media to effectively and swiftly share innovative ideas while also assisting individuals in addressing and tackling pressing global issues that demand immediate attention.

 

World Bank Group

Re-engaging a global workforce

The World Bank Group aims to end extreme poverty by providing loans for sustainable infrastructure. It focuses on its people, offering tools and opportunities to stay informed, motivated, and connected globally.

 

INSEAD

Refining the identify of a legacy business school brand

The acclaimed business school asked us to rebrand their Executive Education program, emphasizing their market edge. As Senior Designer, I created a design system to differentiate their offerings and developed a new identity that honors the existing brand while providing a fresh perspective.

 

Boeing

Mobilizing around a new future vision

Amid rapid changes, the 100-year-old brand needed to reimagine its operations to outpace the competition. Recognizing that people are the most valuable resource, Boeing aimed to attract and retain top talent by preparing the workforce for the future and aligning all staff around a unified vision.

 

Kokua

Expanding the horizons of an educational organization

In a competitive market, the substitute teacher placement organization needed to define its vision and value to attract and keep top talent. CSTN (now Kokua Education) asked us to help clarify their purpose and showcase their unique offerings by updating their brand identity.

 

Vulcan Productions

Telling the story behind the stories

Leverage storytelling to inspire action and drive societal change by supporting filmmakers who create compelling narratives.

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