Mattel
Transforming a Heritage Brand with Purpose
As new technology reshapes how we connect, learn, work, and play, Mattel approached us to redefine its purpose for the digital-first world. Despite its 70-year legacy, the heritage brand had lost its way.
Participant Media
Supporting Difficult Conversations About Race
Create a toolkit to spur conversation and effect systemic change around race in America, inspired by Academy Award-nominated filmmaker Steve James’ docuseries, America to Me.
Sara Blakely
Redefining a Foundation’s Vision
Spanx Founder Sara Blakely approached us to help articulate her Foundation’s vision, determine how she’s uniquely position to create positive impact in the world and ultimately, how she can help elevate the feminine energy in the world.
Apolis
Leading with Purpose to Leapfrog Competition in Tech
As tech industry shifts the landscape for staffing and solutions firms, the El Segundo-based company needed to map out a path forward. Nearing 20 years of business—and thriving—the company approached us to align leadership and the staff at large around a shared purpose, promise, and set of values.
The Rockefeller Foundation
Influencing a Global Network to Effect Change
Capitalize on the power of digital media to accelerate ideas and people to solve the world’s most pressing problems.
World Bank Group
Re-engaging a Global Workforce
The World Bank Group is committed to ending extreme poverty by providing loans to build sustainable infrastructure in communities across the globe. In order to realize its potential, the Bank Group needed to re-engage its strongest asset—its people—by providing them the tools and opportunities to feel well-informed, motivated, and connected to each other and the Bank’s global footprint.
INSEAD
Refining the Identify of a Legacy Business School Brand
The internationally acclaimed business school approached us to rebrand their Executive Education program, highlighting their competitive edge in the market. As Senior Designer on the project, I developed a comprehensive design system to help the school distinguish its various offerings and imagined a new identity that leverages the legacy of the existing brand while offering a fresh approach.
Boeing
Mobilizing Around a New Future Vision
At a time when the world is rapidly changing, the 100-year-old brand needed to reimagine how it operates now, or never, in order to leapfrog the competition. People, as Boeing’s CEO recognizes, are an organization’s most valuable resource. With that in mind, Boeing sought to attract and retain the best talent by preparing the workforce for the future and align every staff member around a way to get there.
Kokua
Expanding the Horizons of an Educational Organization
With competitive markets across the country, the substitute teacher placement organization needed to clarify its vision and value proposition in order to attract and retain top talent. CSTN (now Kokua Education) approached us to help articulate their purpose and express their unique offering by refreshing their brand identity.
Vulcan Productions
Telling the Story Behind the Stories
Use the power of storytelling to move people from inspiration to action and drive change by supporting filmmakers’ work.